Using Content Marketing to Attract a Targeted Audience

While most business owners are spending a fortune using either Google or Facebook ads to get traffic, when the cash cow runs dry, you really are back at square one as far as getting traffic again because once you stop you have no exposure. The great thing about content marketing is that each time you work on your website in a particular manner, you build a stronger foundation that improves over time.

Here are a few ways to build strong content marketing avenues when growing your following;

Building Your Foundation on Solid Ground
Before we can proceed to content marketing by way of articles, you have to be utilizing long tail keywords that are reflective of your business. When you choose the top keywords for your niche, you are competing with several million others who are using the same phrase. Even if your content is spectacular, your pages are going to be buried somewhere in the middle of a couple million other pages. Choose keywords that have very low competition but a decent global search. These are not easy to find, but when you do, you are going to easily rank in the top few pages if you focus your content marketing on these specific terms.

Content Marketing Articles
Now that you have the right keywords, you can begin to build your empire. The articles that you are going to build are keyword specific, and will give the readers value that keeps them coming back to your website time and time again. So for example, let us assume you have a website on dating. Rather than going after popular keywords like “online dating”, and getting buried in the results pages, you chose to go with the keyword “dating for women over 50”. Now if the article offers these readers value, the search engine spiders are going to recognize this content should rank well for that long-tail keyword. When it comes to content marketing, the more laser focus you have for a keyword, the better your content will get indexed.

So these two pieces of the puzzle may seem simple enough, but the majority of business owners are just looking for an easier way to get traffic and fail over and over again. If you take the time to master these two steps, you are going to slowly see traffic numbers grow from week to week. The best part is that the more work you do, the bigger you build your foundation for the life of the website.

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Fall in Love with the Boating Lifestyle

Before you rush out to buy that boat you fell in love with, it might be better served if you took the time to be certain you fall in love with that boating lifestyle first. The internet auction websites are littered with boats for sale by sellers who made that impulse purchase and now wish they could just get out of the deal before they go broke.

boat buyingHere are some ways to make certain the boating lifestyle is for you:

Go call a friend who owns a boat and ask if you can tag along morning til night the next time they decide to take their boat out to entertain friends. Now you will see all that goes into getting the boat to the docks, getting it ready for the day, and how it must be cared for even after the trip is over. A lot goes into simply cruising the seas, so make sure you see it first-hand.

Subscribe to a boating magazine, this is a very cheap way to find out all about the boating lifestyle. If you are not sure you want to commit to a magazine subscription, head over to the local library and you can read these magazines for free. They are packed with all the good, bad, and ugly of owning a boat.

Go to Facebook and join some local boating groups. Here you will hear all about the best of times people are having with their boats, and you may even find some great deals on boats that sellers are trying to unload to the community.

There are plenty of boating discussion boards all over the internet and site with useful information like Join and say hello and then pick their brains. These folks are more than happy to welcome you aboard and fill you in on all the great things about owning a boat as well as things to steer clear of along the way. You could make some real friends here who can meet up with you and help you along your boating journey in the even you ever need help.

Go buy a ticket to a local boating show and spend the day asking as many questions as possible too. Remember you have a captive audience that day so make it count.

Now you should have a better idea if the boating lifestyle is for you. At the very least, you also found five new sources for deals on boats when you are ready to make that purchase.


Consider These When Looking for a Realtor

Just because there happens to be several hundred realtors in your area does not mean you have to choose just any because they are not all going to provide the same type service. Buying a home could be a quick or a very drawn out task, depending on the market. Charleston luxury homes seller Premier One states some reasons you want to be working with the best local real estate agent.

Charleston Luxury Homes for Sale1. When it is a sellers market, that means that you might find one house in your price range with 10 potential buyers all placing offers. The chances of you getting your bid accepted fall in the hands of the best local realtor who will know how to make an offer that appeals to the needs of the seller and gets you picked first.

2. When it is a buyers market, the inventory is so huge that you could look at a dozen homes with zero bids and have your pick of the lot. Again, the best local realtor can identify opportunity here and get you to place an offer that will get you the house of your dreams for far less than you even thought possible. Your realtor can identify how many times the seller lowered the price, and spot a chance to get a deal that saves you thousands.

3. One of the things the local realtors will do is offer their potential customers a real estate rebate. Real estate rebates save you thousands, and this is basically a cut of the realtor’s pay in the form of a check that is given to you at the closing. Imagine getting several thousand dollars for doing nothing but choosing the right realtor. Not all realtors take part in this practice, so ask before you sign any type working contract with a realtor.

4. In order to narrow down the search for a potential realtor, start by searching Facebook groups for experiences locals have had with realtors. Once you have a few in mind, message them and ask about how long on average they can close a deal, if they offer the rebates, and if they would be willing to meet at their office to discuss the possibility of working together. Treat this like a job interview because you will be working together for some time.

These are only some of the reasons you should be working with the local realtor. Take your time to carefully interview them and choose one that has your best interests at heart.